Observability without
the bill shock.
Flat per-host pricing. Logs, metrics, traces, and continuous profiling under one OTel-native query language. Built by ex-Datadog engineers who'd had enough of SKU sprawl.
- $120 per host — no SKU pricing, ever
- OTel-native; no agent installs
- Migration from Datadog in one afternoon
We replaced a $20K/mo
agency with Echo.
Echo is Norra's AI marketing operator — and works for any business. Paste a brief (a Series A devtools push, a $500 launch for your Shopify brand, a local-service grand opening) and Echo returns a complete plan in 30 seconds: audience segments, three distinct campaign concepts, ad copy, a landing page outline, a media plan sized to the budget, and a measurement framework. Built on Claude Opus 4.7.
In the last 30 days Echo has shipped 4 campaigns, sourced 487 leads, and saved 740 agency hours.
Campaigns Echo has shipped
Your bill, in advance.
"Datadog's renewal team won't quote you up front. We will."
OTel-native, from day zero.
"If your observability vendor still ships an agent, you're paying for their migration cost."
Renewal Week
"Send us your Datadog renewal. We'll send back what it costs on Norra."
Echo is the fifth operator we'll deploy for your business.
Aria handles dental front-desk calls. Atlas runs HVAC dispatch. Mira forecasts restaurant covers. Sage curates apparel shopping. Echo runs marketing — for a series-A devtools brand in this demo, or for your business if you brief us.